Building Empires.
Healing Legacies.
Leading with Logic and Love.

I’m Emily Rice, a CEO, creator, and strategist helping people

turn pain into power and build empires rooted in

peace, profit, and purpose

I don’t just talk about empowerment I live it.

I built this empire after two decades of personal transformation to teach people how to turn pain into profit and power. Through brands like CrazyBISH™ and Empire Logic™/Kings Lounge™, my global mission is to inspire others to rise above betrayal and chaos, honoring The Paul Rice Legacy in the process.

"Peace is Profit"

👑 Brands Under My Empire

Empire Logic™

CrazyBISH™

For women ready to reclaim their confidence, boundaries, and brilliance.

The mindset and emotional intelligence system teaching men how to lead with integrity, not ego.

Kings Lounge™

Empire of Style™

A private community for high-value men leveling up in love, business, and life.

Where fashion meets innovation. Blending Roblox creativity, digital design, and entrepreneurial mindset to inspire the next generation of style leaders.

Date Me If You Dare™

The viral Boyfriend Application™ movement changing the dating game with transparency and logic.

Explore the Empire

Work With Emily

Whether you’re a man applying to the Kings Lounge, a woman ready to grow your own brand, or a collaborator seeking partnership this is where we begin.

Brand + Strategy Consulting
Speaking & Media Opportunities
Partnerships & Collaborations
Course Enrollment & Coaching

Executive Leadership Team

The minds, hearts, and energy behind the movement.

Emily Rice

Founder & CEO

The unapologetic powerhouse who founded CrazyBISH™ and Empire Logic™. Emily is a born builder who turns pain into power and strategy into empire. Her mission: to prove that peace is profit by teaching queens and kings to protect their peace with logic and love.

Jeff Wray
COO & Leadership Architect

The Foundation. The Force. The Filter. Jeff brings structure to the storm and is the protector of peace. As the masculine balance in the Empire Logic™ world, he ensures operations and loyalty stay aligned with the mission: no chaos, just progress and purpose. He's proof that real men lead with calm, not control.

Cara Coffman
Creative Director

The Aesthetic. The Artist. The Alchemy.
Cara transmutes energy into visuals taking Emily’s vision and shaping it into cinematic campaigns that captivate, elevate, and inspire. A Texas Tech graduate in Digital Media and Communications, she blends creative intuition with strategic precision, ensuring every frame carries meaning and magnetism.

Dawn Mullenax
Chief Financial Officer (CFO)

The Numbers. The Nerves. The North Star. Dawn is the financial strategist who ensures the empire runs like an empire. She is the DNA of discipline, fusing left-brain precision with intuitive insight. Her superpower is making sure every creative spark is backed by financial logic and generational intention.