About Us
From CrazyBISH™ to Empire Logic™ and Kings
Lounge™
I don’t just talk about empowerment I live it.
I built this empire after two decades of personal transformation to teach people how to turn pain into profit and power. Through brands like CrazyBISH™ and Empire Logic™/Kings Lounge™, my global mission is to inspire others to rise above betrayal and chaos, honoring The Paul Rice Legacy in the process.
"Peace is Profit"
Executive Leadership Team
The minds, hearts, and energy behind the movement.
Emily Rice
Founder & CEO
The unapologetic powerhouse who founded CrazyBISH™ and Empire Logic™. Emily is a born builder who turns pain into power and strategy into empire. Her mission: to prove that peace is profit by teaching queens and kings to protect their peace with logic and love.
Jeff Wray
COO & Leadership Architect
The Foundation. The Force. The Filter. Jeff brings structure to the storm and is the protector of peace. As the masculine balance in the Empire Logic™ world, he ensures operations and loyalty stay aligned with the mission: no chaos, just progress and purpose. He's proof that real men lead with calm, not control.
Cara Coffman
Creative Director
The Aesthetic. The Artist. The Alchemy. Cara transmutes energy into visuals taking Emily’s vision and shaping it into cinematic campaigns that captivate, elevate, and inspire. A Texas Tech graduate in Digital Media and Communications, she blends creative intuition with strategic precision, ensuring every frame carries meaning and magnetism. In this empire, branding isn’t just art… it’s frequency. And Cara ensures everything radiates Empire Logic™.
Dawn Mullenax
Chief Financial Officer (CFO)
The Numbers. The Nerves. The North Star. Dawn is the financial strategist who ensures the empire runs like an empire. She is the DNA of discipline, fusing left-brain precision with intuitive insight. Her superpower is making sure every creative spark is backed by financial logic and generational intention.